Word of Mouth Marketing Works.

Word of Mouth marketing is generally agreed by people in businesses, largeand small, to be the most cost-effective form of advertising.

What makes word of mouth such an important influence?

Word of mouth is powerful because people are social, they like to talk toeach other and pass on stories, good or bad. The power of word

of mouthlies in the credibility and independence of the source, and the ability ofthis “credible” and “independent” source to provide the listener with anindirect experience of your service or skills. With a strong recommendationthey reduce the risk involved in employing an unknown person or source.Another reason for the power of word-of-mouth marketing is that “word ofmouth” is relevant and timely. People often seek advice from others whenactually looking for particular skills. A credible reference from somebodythey already recognise as an expert in their own field will carry a highdegree of weight and is shown to speed up purchasing decisions.Simply put Word of Mouth marketing is a cheap and effective way topromote you and your business and to open business opportunities that youmay not normally have access to.